Online Reputation Management (ORM) is a set of techniques and strategies that preserves the reputation of a brand corporate or a service online. In simple terms ORM is online conversation that helps new users to know about a brand or service from existing customer experience. It includes blogs forums search engine results news social networking etc.

For instance if you are a visitor looking for a holiday destination online you would probably be viewing travel sites that are on top of the SERP with a good service rating. This 'rating' is usually in the form of '5-star rating' that gives a small yet comprehensive measure about the overall reputation of a brand. This star rating is generated based the experience of earlier customers who had given their valuable feedback about that brand. Usually it is a series of questions focusing on their experience with the brand. The overall satisfaction of the brand is summarized in the star rating of the service provided by the brand.

Considering the above instance of star rating new visitors usually follow brands that offer good service and this rating comes as an indirect recommendation of service and value for new comers. In other words the star rating system often portrays the reputation of a brand online.

Significance of ORM

ORM has the ability to influence the decision-making of a new visitor and provides a higher chance of conversion. It has the ability to influence the direction of web traffic towards a particular brand and often leads to a high number of visitors. ORM includes a number of tactics such as above to create 'value' in a product that stays online to influence new visitors and project an overall representation of brand value.

Online Reputation Management plays a significant role in the travel industry. Travel agents often use ORM to establish their brand and service reliability online.

Since the travel industry involves many industries working together with each other it is extremely important for a travel agent to be in touch with them on regular basis. Suppose you plan your holidays for Shimla in the summer from a travel agent; the planning for your itineraries are taken care by your travel agent. All the activities from booking your ticket from destination A to B hotel preferences and booking local travel arrangements etc. the complete package is undertaken by travel agents today.

Significance of ORM

Usually after the trip the travel agent usually gets in touch with you to check about your experience and requests a feedback usually written as a record for their service as well as to find out any shortcoming that they can improve upon. This is an attempt to measure your satisfaction with their service.

The key to having a solid online reputation is to have travelers leave comments in terms of quantity quality and regency to portray their overall satisfaction. This ensures a higher traffic toward a reliable brand for new visitors.

Online Reputation Management also helps to build a personal relationship with your client and ensure customer loyalty too. It helps to overshadow any negative reviews or shortcoming in services and highlights areas that have a scope for improvement.

In short ORM is an indirect online communication via feedback reviews etc.and involves actively participating on various platforms including social networking to build awareness about a brand.

How is Online Reputation Management beneficial for travel industry?

Traviyo focuses on the key aspects of travel and tourism industry and therefore you will find all our services and strategies are fine-tuned to the needs of our customers. Clients from all over India and abroad rely on our ORM services because it creates a comprehensive picture of trust and solid reputation that any visitor would rely on.

For this purpose we employ many innovative techniques by the use of various ORM tools to create a buzz about your brand online for a very long time. We often advice our clients in following practices that can enable their online reputation to last ondifferent social media platforms and forums.

Our ORM services had been complimentary in revenue generation too. Since many of our techniques bring in new and unique visitors the probability for conversions automatically becomes higher. This ensures that a brand service organization etc. often enjoy a better stream of income in the long run.

As an agency based in Delhi we at Traviyo undertake Online Reputation Management Reputation Management Services Brand Management Services Corporate Reputation Management Online Reputation Monitoring etc. as a part of our services to create a unique market value for your organization.

Reach out to us today and delve into the nuances of ORM for your travel agency today. With us we guarantee a service that can make any travel business a definite success within a short period.

Social Media Marketing Services / Packages in Delhi, India
Being the pioneer in the Digital Marketing Services, our aim is to provide the best Social Media Marketing Services in an affordable costing. Below is our predefined standard Social Media Marketing Packages.

SILVER

15000 Per Month

Phrases protected & monitored
Upto 2
Search positions monitored and protected
Top 10
Informative Content Writing & Posting
2
Approved Informative Content Promotion
Bookmark of Approved Informative Content
10
Press Relase Writing
1
Press Release Submissions
3
Bookmark of Approved Press Releases
Social Media Profile Creation (Twitter, Facebook, Linkedin, Google +)
2
Initial Facebook Account Setup
Facebook Fan Page Setup
Facebook Likes
20
Facebook Friends
Wall Posting (Per Month)
Twitter Account Setup
Keyword Research and Selection
Twitter Followers Mothly Basis
25
Tweets per Month
Linkedin Profile Creation
Weekly Linkedin Profile Updates
Posting per Month
Google+ Account Set-Up
Post regular updates
Google+ Followers
Social Bookmarking Network
10
Blog Setup
Blog Posts
2
Web 2.0 Post creation & Submission
Business Listings & Reviews
Image Promotion (Flickr, Photobuket, etc.)
Video Marketing (You Tube, Metacafe, Google, facebook, etc.)

GOLD

20000 Per Month

Phrases protected & monitored
Upto 3
Search positions monitored and protected
Top 10
Informative Content Writing & Posting
3
Approved Informative Content Promotion
Bookmark of Approved Informative Content
15
Press Relase Writing
2
Press Release Submissions
6
Bookmark of Approved Press Releases
Social Media Profile Creation (Twitter, Facebook, Linkedin, Google +)
3
Initial Facebook Account Setup
Facebook Fan Page Setup
Facebook Likes
40
Facebook Friends
Wall Posting (Per Month)
Twitter Account Setup
Keyword Research and Selection
10
Twitter Followers Mothly Basis
50
Tweets per Month
Linkedin Profile Creation
Weekly Linkedin Profile Updates
Posting per Month
Google+ Account Set-Up
Post regular updates
Google+ Followers
Social Bookmarking Network
15
Blog Setup
Blog Posts
4
Web 2.0 Post creation & Submission
Business Listings & Reviews
Image Promotion (Flickr, Photobuket, etc.)
Video Marketing (You Tube, Metacafe, Google, facebook, etc.)

PLATINUM

25000 Per Month

Phrases protected & monitored
Upto 5
Search positions monitored and protected
Top 20
Informative Content Writing & Posting
4
Approved Informative Content Promotion
Bookmark of Approved Informative Content
20
Press Relase Writing
3
Press Release Submissions
9
Bookmark of Approved Press Releases
Social Media Profile Creation (Twitter, Facebook, Linkedin, Google +)
4
Initial Facebook Account Setup
Facebook Fan Page Setup
Facebook Likes
80
Facebook Friends
Wall Posting (Per Month)
Twitter Account Setup
Keyword Research and Selection
20
Twitter Followers Mothly Basis
100
Tweets per Month
Linkedin Profile Creation
Weekly Linkedin Profile Updates
Posting per Month
Google+ Account Set-Up
Post regular updates
Google+ Followers
Social Bookmarking Network
20
Blog Setup
Blog Posts
6
Web 2.0 Post creation & Submission
2
Business Listings & Reviews
Image Promotion (Flickr, Photobuket, etc.)
Video Marketing (You Tube, Metacafe, Google, facebook, etc.)