Social Media Optimization

Anywhere. Anytime. Any Device.

Social Media Optimization (SMO) is one of the key components of SMM. SMO is a strategy for drawing new and unique visitors to a website and is done by adding social media links to content, allowing users to access new content delivered to a computer or mobile device as soon as it is published as in the case of RSS feedsusing sharing buttons. Another way is promoting activity through social media by updating statuses or tweets, or blog posts.

Online Reputation Management

Anywhere. Anytime. Any Device.

Online Reputation Management (ORM) is a set of techniques and strategies that preserves the reputation of a brand, corporate or a service online. In simple terms, ORM is online conversation that helps new users to know about a brand or service from existing customer experience. It includes blogs, forums, search engine results, news, social networking, etc.

Search Engine Optimization

Anywhere. Anytime. Any Device.

Search engine optimization (SEO) is a technique including tactics, practices and strategies used to increase the amount of visitors to a website by obtaining a high-ranking in the search results of a search engine. In other words, SEO is the activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. For example, when you search for a product or service using a ‘keyword’ or ‘phrase’ on Google, the search engine’s search algorithm tries to look for that particular word or phrase on the world wide web and bring up the most relevant webpages in an order of ‘ranking’ depending on various criteria.

search engine marketing

Search Engine Marketing

Anywhere. Anytime. Any Device.

Search engine Marketing or SEM is, in simple terms, is a strategic practice of marketing a business online. When a user searches for a product or service online, Google or any search engine would bring out the most relevant webpages that are optimized with SEO strategies. Such results that appear with the SEO practices are known as ‘organic’ search results. However, when advertisers bid on ‘keywords’ that are frequently used by users to search for an online product or service, ads related to the particular keyword appear alongside the organic search results giving a higher chance for the user to visit the page.