Search engine Marketing or SEM is, in simple terms, is a strategic practice of marketing a business online. When a user searches for a product or service online, Google or any search engine would bring out the most relevant webpages that are optimized with SEO strategies. Such results that appear with the SEO practices are known as ‘organic’ search results. However, when advertisers bid on ‘keywords’ that are frequently used by users to search for an online product or service, ads related to the particular keyword appear alongside the organic search results giving a higher chance for the user to visit the page.

To drive traffic towards a particular webpage with the intent of ‘conversion’ is the prime objective of SEM. When a visitor purchases a product or service, they become customers, and this process is called conversion. With SEM, a webpage is listed near organic search results at the top of a search engine giving it a higher ranking and providing a greater chance of conversion. It is worth noting that SEM strategies can both lead to organic as well as paid search results.This is because SEM is an extension of SEO strategies and therefore many of the tactics employed in SEO is followedin SEM also.

The key differentiator with SEM is that it provides a chance to display their adsin front of customers who are in acute need to buy a product or service at that instant. In such a case, a visitor would browse the features of the product and quickly make a ‘decision’ to purchase that product at that instant. SEM thus motivates the ‘decision making’ factor in a visitor providing higher chance of conversion. SEM, thus, is a powerful and effective tool with this unique distinctive factor that no other advertising medium offers.

HOW SEARCH ENGINE MARKETING BENEFICIAL FOR TRAVEL INDUSTRY?

SEM involves many strategies to bring in targeted customers. This can be explained by the following example:

When a user searches for an air ticket online, a search engine would bring in the most highly ranked pages on the top. This ranking is as a result of SEO strategies. An alternate way of reaching the top is to employ SEM tactics like launching a Pay Per Click (PPC) campaign. In this strategy, certain keywordsthat has a higher probability of being used by a visitor is purchased by the travel agent/service provider which are then used in their ads online. When the user searches for a plane ticket, the ads containing those specific keywordsare displayed alongside organic search results giving it a higher chance of traffic. Travel agents thus have a greater probability of converting an incoming visitor to a customer with SEM strategies.

Another SEM strategy, which works in the background,is Online Reputation Management services. Online Reputation Management services or ORM are strategic steps that increase the brand value of your travelservices, which indirectly influences the decision making of a visitor. For instance, when a visitor is converted into a customer, providing a feedback page on your website would prompt the customer to enter their valuable experience about your service. This indirectly can be used to display the satisfaction of a customer online thus bringing in more attention towards your travel services.

In other words, customer feedback is used to enhance the reputation of a brand and relevance of the product on the internet. This will increase the chance of higher ranking on a search engine result page (SERP) and at the same time provide a good online presence too. Apart from this, SEM also gives in a good result by using geo-targeting bringing is results closer to your search destination. Such nuances on which a travel industry relies on can be enhanced by the use of SEM strategies.

In conclusion, SEM is a bunch of such marketing strategies that gives the travel industry a higher chance of conversion by employing effective strategies that can increase the value of your services online.

WHY CHOOSE OUR SEARCH ENGINE MARKETING SERVICES?

Traviyo understands that the travel industry is a very competitive field and everyone is attempting to catch the attention of visitors online. That is why we realize that travel business needs something extra to bring all the eyeballs to your particular webpage to ensure a higher level of business. Our proven methods in SEO and SEM have brought in significant growth to many travel businessesand still remains the best in the industry.

We understand travel business is a specialized field and relies on certain approaches to gain a considerable level of mileageonline. For such a specific purpose, Traviyo specializes in SEM tactics that has been provenover time to increase the overall online presence of your business.

We specialize in Online Reputation Management, Brand Management services, corporate management services, etc. to increase your online presence significantly that gives you a solid ground in the market for a long time. Our successful proven track record and continued loyalty from our valued clients from all over India and from metro cities like Delhi, Mumbai, Kolkata, etc. is the result of our effective SEM strategies that has enabled many corporates and agencies to reach a level of excellence in their business.

Choosing us would be of value addition to your endevor as we function as a response team not only for your business but for ‘your’ end users too thanksto the years of experience that we have gained by working in conjunction with the travel space

Our services offer a complete package, right from SEO and SEM webpages to online reputation management to payment gateways that are integral to your business functionalities. Get in touch with us today to get the blueprint for your online travel services with specialized inputs from our SEO and SEM team to propel your business successfully.

Social Media Marketing Services / Packages in Delhi, India
Being the pioneer in the Digital Marketing Services, our aim is to provide the best Social Media Marketing Services in an affordable costing. Below is our predefined standard Social Media Marketing Packages.

BRONZE

5000 Per Month

Monthly Ad Budget
Upto Rs.50000
Google Adwords Account Setup
CAMPAIGN SETUP
Keyword Research
Location Setup (GEO Targeting)
Ad Copy Creation
Text Ads
Banner Ads
Daily Budget Setup
Bid Setup
Ad Scheduling Setup
Landing Page Identification
Google Analytics Setup
Conversion Tracking Setup
Landing Page Optimization
Landing Page Recommendation
Competitive Ad Copy Creation
Ad Refinements
Bid Refinements
Remarketing Campaign
Keyword Refinements
CTR Analysis
REPORTING & SUPPORT
Campaign Performance Report
Keyword Performance Report
Email/Phone Support

SILVER

10000 Per Month

Monthly Ad Budget
Upto Rs.100000
Google Adwords Account Setup
CAMPAIGN SETUP
Keyword Research
Location Setup (GEO Targeting)
Ad Copy Creation
Text Ads
Banner Ads
Daily Budget Setup
Bid Setup
Ad Scheduling Setup
Landing Page Identification
Google Analytics Setup
Conversion Tracking Setup
Landing Page Optimization
Landing Page Recommendation
Competitive Ad Copy Creation
Ad Refinements
Bid Refinements
Remarketing Campaign
Keyword Refinements
CTR Analysis
REPORTING & SUPPORT
Campaign Performance Report
Keyword Performance Report
Email/Phone Support

GOLD

15000 Per Month

Monthly Ad Budget
Upto Rs.200000
Google Adwords Account Setup
CAMPAIGN SETUP
Keyword Research
Location Setup (GEO Targeting)
Ad Copy Creation
Text Ads
Banner Ads
Daily Budget Setup
Bid Setup
Ad Scheduling Setup
Landing Page Identification
Google Analytics Setup
Conversion Tracking Setup
Landing Page Optimization
Landing Page Recommendation
Competitive Ad Copy Creation
Ad Refinements
Bid Refinements
Remarketing Campaign
Keyword Refinements
CTR Analysis
REPORTING & SUPPORT
Campaign Performance Report
Keyword Performance Report
Email/Phone Support