Social Media Marketing or SMM is simply marketing via internet. It utilizes social networking websites, as a primary platform to publish content that users will share with their social network to help a company increase its brand exposure and broaden customer reach.

Social Media Optimization (SMO)

Social Media Optimization (SMO) is one of the key components of SMM. SMO is a strategy for drawing new and unique visitors to a website and is done by adding social media links to content, allowing users to access new content delivered to a computer or mobile device as soon as it is published as in the case of RSS feedsusing sharing buttons. Another way is promoting activity through social media by updating statuses or tweets, or blog posts.

SMM enables direct feedback from potential customers possible making the brand seem personal and relatable.The interactive parts of social media give customers an opportunity to ask questions/voice criticisms and enable the ‘feel’ of being heard. This aspect of SMM is known as social customer relationship management.

SMM provides traction to business goals and therefore a strategy must revolve around the following considerations:

Apart from these, using SMM requires a fair understanding of different websites/platforms. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Likewise, a travel business can get a lot of value from a strong presence on Instagram or Pinterest due to its highly visible content whereas a business-to-business company might find more influence on Twitter or LinkedIn.

Therefore, using social media platforms according to the type of content and message actually helps to create momentum for brand recognition in the market and makes it relatable with a ‘personal’ touch.

HOW SOCIAL MEDIA MARKETING BENEFICIAL FOR TRAVEL INDUSTRY?

SMM can provide travel industry a strong online presence. Although, there are ways to communicate with the travel industry using the traditional as well as digital means like email, SMM is a potent platform to share and publish content in such a tone and format different from any other marketing channel. Displaying a comprehensive visual view of a destination online, for instance, and providing affordable travel plans makes it an endearing and personal endeavor for the client. This helps in building a strong relationship with the customer and brings in recognition in the travel space along with loyalty.

Boosting Sales

SMM is a way to promote any new update including deals and discounts that a client may be interested to know. Promotional offers and discounts for loyal customers often help to bring in business from existing customers. In addition, it provides an opportunity for new clients to experience the offer/discount thus increasing the possibility of increasing sales.

Creating interest through blogs

SMM can be a tool to create awareness and interest among people. Travel destinations that have a good tourist footfall are as an area of interest for both the travel industry as well as the tourists. Blogs and valuable information indicating the uniqueness of a destination can increase the possibility of sales as well as a well-guided virtual tour about the destination.

Apart from this, targeted content, Search engine optimization, geo targeting and similar other features helps to gain an edge and bringing in people from various areas within a country. The main aim would be to increase the quality of service and provide a personal touch to the needs of the customer. Feedback is a valuable medium to gauge customer satisfaction and gain an inside view on the business pattern of a client, trend or brand.

SMM is not an alternative to traditional medium of marketing; it is an additional, necessary inclusion. Embracing this channel as a gold mine and using it to reach previously inaccessible areas of business is what an enterprise should focus on. Travel industry can benefit largely by regular updates, discounts and promotional offers and with interesting content that can stir the interest within a prospective client or market.

Why choose our Social Media Marketing services?

With years of experience in assisting the frontrunners in travel industry, we at Traviyo, are well acquainted with the needs of a traveller. Therefore, we function as a connecting medium for the travel industry in preparing the most suitable and affordable platforms that enable both the industry and the customer to experience the best services possible.

We understand, today social media platform plays an important role in a traveller’s itinerary. With expertise in search engine optimization (SEO), Social media optimization (SMO), geo-targeting, proper virtual tour guides, interesting content, blogs, reviews and other means of marketing, Traviyo has a great insight in generating substantial business for any player in the travel industry.

Our wide reach, expertise and resources guarantee a tangible transformation with a realistic ROI for all travel and hospitality industry. We offer the best services and have a track record of being one of the best SEO companies in India. We have our presence in all the major metros and prominent cities of India including, Delhi, Mumbai, Chennai, Kolkata, etc.

FOUNDATIONAL VALUES

We understand that travel business needs a huge amount of work to ensure continuous traction and visibility in the market. And this is the reason we are widely regarded as the one of the leading SEO company in Delhi. Therefore, our efforts focus on creating a social value for both products and brand name within the travel industry along with the customers at the core foundation. Showcasing your client’s unique experiences and their holidays and travel experiences on social media withvaluable feedback, promoting your products with changing trends and seasons, ensuring customer following by offering discounts and tokens of appreciation, etc. are some of the areas we focus to create value in business.

Our strategy focuses on using social media to share the ‘right kind of information’ with the ‘right kind of audience’. This ‘connection’ is achieved by precision in content display with the right message to create a genuine way of positive momentum that creates an undeniable value for the client as well as the traveller in the market.

Thus, we are a complete solution for creating the best website for travel business with innovative solutions, payment gateways, allocating resource and customer feedback. Right from creating a quote to the planning of itineraries, we rely on planned groundwork that can enable your webpage to hit high ranking along with complete customer satisfaction.

Social Media Marketing Services / Packages in Delhi, India
Being the pioneer in the Digital Marketing Services, our aim is to provide the best Social Media Marketing Services in an affordable costing. Below is our predefined standard Social Media Marketing Packages.

Bronze

5000 Per Month

FACEBOOK PROMOTION
Facebook Account Setup (One Time Activity)
Profile Optimization
Profile Social Bookmarking
5
Cover Photo
Facebook Likes & Follows (Per Month)
50
FB Posts Per Month
20
Post Sharing in Groups
5
FaceGroup Creation
Groups Join
Video Sharing
Facebook Review Postings
Deleting of unwanted spam
Traffic Monitoring Through Google Analytics
TWITTER PROMOTION
Twitter Account Setup (One Time Activity)
Profile Optimization
Twitter Updates
Background Photo
Tweets Posting
20
Twitter Followers (Per Month)
15
Twitter Analytics Monitoring
LINKEDIN PROMOTION
Company Page Creation (One Time Activity)
Profile Optimization
Linkedin Post Sharing
20
Cover Photo
Linkedin Connection
5
Relevant Group Joining
Post Sharing in Groups
GOOGLE+ PROMOTION
Google Plus Business Page Setup (One Time Activity if not existed)
Profile Optimization
Google Plus Business Page Updates
Google+ timeline Status Posting
20
Community Join
1
Google Review Postings
Google Insight Monitoring
Traffic Monitoring Through Google Analytics
PINTEREST+ PROMOTION
Pinterest Business Page Setup (One Time Activity if not existed)
Profile Optimization
Board Creation
2
Pins Posted
5
Pinterest Followers
10
INSTAGRAM PROMOTION
Instagram Business Page Setup (One Time Activity if not existed)
Profile Optimization
Post Per month
20
Instagram Followers
50
Traffic Monitoring Through Google Analytics

Silver

10000 Per Month

FACEBOOK PROMOTION
Facebook Account Setup (One Time Activity)
Profile Optimization
Profile Social Bookmarking
15
Cover Photo
Facebook Likes & Follows (Per Month)
100
FB Posts Per Month
30
Post Sharing in Groups
10
FaceGroup Creation
1
Groups Join
2
Video Sharing
Facebook Review Postings
Deleting of unwanted spam
Traffic Monitoring Through Google Analytics
TWITTER PROMOTION
Twitter Account Setup (One Time Activity)
Profile Optimization
Twitter Updates
Background Photo
Tweets Posting
30
Twitter Followers (Per Month)
25
Twitter Analytics Monitoring
LINKEDIN PROMOTION
Company Page Creation (One Time Activity)
Profile Optimization
Linkedin Post Sharing
30
Cover Photo
Linkedin Connection
15
Relevant Group Joining
1
Post Sharing in Groups
5
GOOGLE+ PROMOTION
Google Plus Business Page Setup (One Time Activity if not existed)
Profile Optimization
Google Plus Business Page Updates
Google+ timeline Status Posting
30
Community Join
3
Google Review Postings
Google Insight Monitoring
Traffic Monitoring Through Google Analytics
PINTEREST+ PROMOTION
Pinterest Business Page Setup (One Time Activity if not existed)
Profile Optimization
Board Creation
5
Pins Posted
10
Pinterest Followers
20
INSTAGRAM PROMOTION
Instagram Business Page Setup (One Time Activity if not existed)
Profile Optimization
Post Per month
30
Instagram Followers
100
Traffic Monitoring Through Google Analytics

Gold

15000 Per Month

FACEBOOK PROMOTION
Facebook Account Setup (One Time Activity)
Profile Optimization
Profile Social Bookmarking
25
Cover Photo
Facebook Likes & Follows (Per Month)
150
FB Posts Per Month
60
Post Sharing in Groups
15
FaceGroup Creation
3
Groups Join
4
Video Sharing
Facebook Review Postings
Deleting of unwanted spam
Traffic Monitoring Through Google Analytics
TWITTER PROMOTION
Twitter Account Setup (One Time Activity)
Profile Optimization
Twitter Updates
Background Photo
Tweets Posting
60
Twitter Followers (Per Month)
40
Twitter Analytics Monitoring
LINKEDIN PROMOTION
Company Page Creation (One Time Activity)
Profile Optimization
Linkedin Post Sharing
60
Cover Photo
Linkedin Connection
25
Relevant Group Joining
2
Post Sharing in Groups
GOOGLE+ PROMOTION
Google Plus Business Page Setup (One Time Activity if not existed)
Profile Optimization
Google Plus Business Page Updates
Google+ timeline Status Posting
60
Community Join
5
Google Review Postings
Google Insight Monitoring
Traffic Monitoring Through Google Analytics
PINTEREST+ PROMOTION
Pinterest Business Page Setup (One Time Activity if not existed)
Profile Optimization
Board Creation
7
Pins Posted
15
Pinterest Followers
30
INSTAGRAM PROMOTION
Instagram Business Page Setup (One Time Activity if not existed)
Profile Optimization
Post Per month
60
Instagram Followers
150
Traffic Monitoring Through Google Analytics