There is always a debate over whether it is better to invest in an ‘off the shelf’ solution or have a bespoke system built for your business. There is no right or wrong answer to this dilemma. We would recommend that whichever option you choose, that you make sure the Travel CRM Software (bespoke or off the shelf) is regularly updated without any additional cost.
It doesn’t make any sense to opt for a travel technology solution that does not allow you to use a certain section of the system without additional charges. In the process of finding the best travel CRM, make sure you will always benefit from a fully updated travel solution. Whether you want to invest more or not. Whether you have paid a setup fee or you are on a subscription, that element is really important to consider.
Ideally, the travel CRM should be built on top of a technology platform rather than at the back of your website .Otherwise, you are missing out on a whole bunch of technology innovation that technology disruptors and your immediate competitors are going to adapt quicker than you think.
A system that’s not updated regularly is an online travel CRM provider solution that is losing efficiency and value. This means that, slowly, you will use only a small part of your tour and travel CRM software. Therefore you’ll lose the advantage to your nearest competitors. Using only certain components of your travel technology is like using an old-school travel system. If you opt for a ‘true travel CRM‘, in other words – a powerful technology, what is the point of only using part of it?
Having a travel technology system which can generate branded itineraries, quotes and invoices in real time as you input the holiday enquiry information is a game changer. Taking the fuss out of time consuming processes like these allows you to spend more time with your customers. And more time means more personalised service, with greater attention to detail.
When you have a system that easily organises your comprehensive data, it can make you look like you can read your customers’ minds. Anticipating what, when and how your customers prefer to spend their holidays gives you the ability to tempt them with romantic notions of their ideal dream vacation. Because making them feel seen and heard is how you win them over.