Search engine optimization (SEO) is a technique including tactics, practices and strategies used to increase the amount of visitors to a website by obtaining a high-ranking in the search results of a search engine. In other words, SEO is the activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

For example, when you search for a product or service using a ‘keyword’ or ‘phrase’ on Google, the search engine’s search algorithm tries to look for that particular word or phrase on the world wide web and bring up the most relevant webpages in an order of ‘ranking’ depending on various criteria.

Since the current norm for any user, today, is to refer the first three search results on a search engine, it is extremely important for a website to be on the first page and among the first three search results. This ensures that the webpage will receive traffic and thus a ‘product’ or a ‘service’ offered by that webpage gets a higher viewing opportunity by the user.

Simply put, you ‘need’ your website to show up in the first three results, at least, so that it provides a good chance for the viewer to look at your offering for a particular ‘search word’.

The criteria that determine the ranking is based on relevant and good quality content, reliability – which is generally measured by the number of people visiting a site (proving its trustworthiness), online media presence by means of the number of shared posts, provision of back links, location,etc.

AUTHORITY OF SEO PAGE

When the above criteria(s) are fulfilled, a search engine ensures that your webpage enjoys the top most positionon a search engine page. This creates an ‘authority’ online for your webpage. Authority is ‘generated’when your website corresponds to a search result, which is usually the face value of trust, by online visitors. For instance, with Google, writing content that people find useful is one way to generate authority. Since such content is shared in blogs, twitter feeds etc. Google picks up on these as authority signals thus ensuring a higher ranking.

In short, SEO is an umbrella term for the strategies applied to provide a high ranking for a webpage on a search engine.

HOW IS SEO BENEFICIAL FOR TRAVEL INDUSTRY?

The arrival of fast mobile internet connections, features like voice search, personalization and one-to-one search results has provided a great opportunity for the travel industry for business and instant conversions. The average user does not have time to go through all the search results and usually ‘clicks’ for the top three or five search results on a search engine. Hence, visibility in the search engines remains a top priority for the travel sector. The search landscape is continuously evolving and demands new SEO tactics and ways to integrate SEO with other channels.

SEO proves the relevance and value of product/service/website for a search term, with a motive to moving up the search engine rankings. SEO is of high priority for any travel business seeking to succeed online since the focus on travel webpages online is prevalent on impacts the nitty-gritty of travel business landscape.

From the SEO point of view, the travel industry has an opportunity to take the customer for a virtual ride to their desired destination. Implementing proper travel SEO makes this customer journey broad from the point of SEO. Since SEO brings in comfort for the end user, travel industry needs to prep itself according to the ever-changing landscape of travel trends. For such a prompt addressal of customer needs, a strong SEO team is always a great place to begin with.

Steps like index-able content, link building, social media marketing, web analytics, right keywords and long tail search phrases and user experience via feedback are the areas of focus that travel SEO can help the industry. Since the travel business relies mostly on online booking, the significance of SEO cannot be overlooked. SEO allows you to target customers for a range of keywords for booking hotels, payment gateways, planning long and complex itineraries, etc. and at the same time look for the most affordable option online.

Exploring new and long-tailed keywords that are relevant the virtual journey helps in creating a high-quality link profile that focuses on adding value and at the same time engages users through online media (social media being the most preferred platform). For such a strong reason, the travel industry must not ignore the value of travel SEO and should leverage on it.

WHY CHOOSE OUR SEO SERVICES?

The significance of SEO is not limited to travel industry alone. Digital marketing is a new form of marketing that tries to create the same effects of traditional marketing via a digital platform. Given the reach of an online platform, digital marketing has much more potential to reach unexplored market areas and such a move requires the use of SEO services.

With our association with the travel industry from a long period, we are able to understand customer needs well and thereby helps organizations involved in providing travel services perform better in the market. At Traviyo, we focus on building a strong online presence with our strategic services and ideas that provide a great exposure of your offerings online.

Our services focus on the end-user experience and therefore automatically functions as an extension to your vision of providing a better service. Our offerings are highly customizable to meet your business goals where we employ white hat SEO techniques so that our valued customers enjoy a long time online presence.

We ensure that your webpage enjoys a high authority ranking as well as a good online exposure via auxiliary media platforms like social media, blogs, etc. to cover maximum ground all over India and target major cities including Mumbai, Delhi, Chennai, Kolkata, etc. We realize that targeted SEO is a continuous process and therefore rely on connecting your vision to new ideas as per changing trends and new market innovations.

We believe technology is a great tool that can propel any business to heights of success and glory; at Traviyo, we offer the right ‘ladder’ for the business to scale those heights by our innovative ideas, SEO and SMM tactics so that you enjoy the best business possible in the market.

Social Media Marketing Services / Packages in Delhi, India
Being the pioneer in the Digital Marketing Services, our aim is to provide the best Social Media Marketing Services in an affordable costing. Below is our predefined standard Social Media Marketing Packages.

Bronze

10000 Per Month

Keyword Plan
10
INITIAL REVIEW & ANALYSIS
In-Depth Site Analysis
Search Engine Friendly Analysis
Back Link Analysis
Duplicate content analysis
Keyword Research & Mapping
Competitor Analysis
Broken Links Check
Google Penalty Check
Initial Rank Report
ON PAGE OPTIMIZATION
Canonicalization
Header Tags Optimization
Html Code Cleanup & Optimization
Internal Link Structuring & Optimization
Alt Tag Optimization
Robots.Txt Creation/Analysis
Xml Sitemap
Google Webmaster Tools Set Up (if not set up)
Google Analytics Set Up (if not setup)
Title& Meta Tags Optimization
Page Speed Optimization Analysis
Site Map Creation
Optimization of robots.txt & GoogleBot crawls
Proper URL structure analysis
Social Markup implementation
Schema implementation (Structured Data Markup Implementaion)
Mobile Usability analysis
Bing Webmaster setup
LOCAL SEARCH OPTIMIZATION
Google My Business Setup & Verification
Customer Reviews/Ratings
Local Directory Submissions/Citations
2
CONTENT MARKETING (PER MONTH)
Blog Writing
1
Article Writing
1
Press Release Writing
Document Writing
Video Creation
Image Creation
1
Profile Creation
1
PDF Creation
PPT Creation
Classified Writing
1
OFF PAGE OPTIMIZATION
Local Search Engine Submission
3
Article Submission
1
Blog Social Bookmarking
3
Press Release Submission
Social Bookmarking
5
Video Submission
PPT Submission
PDF Promotion
Blog Feed Submission
2
Classified Submissions
5
Doc Submission
Image Submissions
5
Profile Submissions
5
MONTHLY REPORTING
Search Engine Rank Report
Work Activity Report
Google Analytics Analysis Report
Monthly Action Plan

SILVER

15000 Per Month

Keyword Plan
20
INITIAL REVIEW & ANALYSIS
In-Depth Site Analysis
Search Engine Friendly Analysis
Back Link Analysis
Duplicate content analysis
Keyword Research & Mapping
Competitor Analysis
Broken Links Check
Google Penalty Check
Initial Rank Report
ON PAGE OPTIMIZATION
Canonicalization
Header Tags Optimization
Html Code Cleanup & Optimization
Internal Link Structuring & Optimization
Alt Tag Optimization
Robots.Txt Creation/Analysis
Xml Sitemap
Google Webmaster Tools Set Up (if not set up)
Google Analytics Set Up (if not setup)
Title& Meta Tags Optimization
Page Speed Optimization Analysis
Site Map Creation
Optimization of robots.txt & GoogleBot crawls
Proper URL structure analysis
Social Markup implementation
Schema implementation (Structured Data Markup Implementaion)
Mobile Usability analysis
Bing Webmaster setup
LOCAL SEARCH OPTIMIZATION
Google My Business Setup & Verification
Customer Reviews/Ratings
Local Directory Submissions/Citations
2
CONTENT MARKETING (PER MONTH)
Blog Writing
1
Article Writing
1
Press Release Writing
Document Writing
Video Creation
Image Creation
1
Profile Creation
1
PDF Creation
PPT Creation
Classified Writing
1
OFF PAGE OPTIMIZATION
Local Search Engine Submission
3
Article Submission
1
Blog Social Bookmarking
3
Press Release Submission
Social Bookmarking
5
Video Submission
PPT Submission
PDF Promotion
Blog Feed Submission
2
Classified Submissions
5
Doc Submission
Image Submissions
5
Profile Submissions
5
MONTHLY REPORTING
Search Engine Rank Report
Work Activity Report
Google Analytics Analysis Report
Monthly Action Plan

Gold

20000 Per Month

Keyword Plan
40
INITIAL REVIEW & ANALYSIS
In-Depth Site Analysis
Search Engine Friendly Analysis
Back Link Analysis
Duplicate content analysis
Keyword Research & Mapping
Competitor Analysis
Broken Links Check
Google Penalty Check
Initial Rank Report
ON PAGE OPTIMIZATION
Canonicalization
Header Tags Optimization
Html Code Cleanup & Optimization
Internal Link Structuring & Optimization
Alt Tag Optimization
Robots.Txt Creation/Analysis
Xml Sitemap
Google Webmaster Tools Set Up (if not set up)
Google Analytics Set Up (if not setup)
Title& Meta Tags Optimization
Page Speed Optimization Analysis
Site Map Creation
Optimization of robots.txt & GoogleBot crawls
Proper URL structure analysis
Social Markup implementation
Schema implementation (Structured Data Markup Implementaion)
Mobile Usability analysis
Bing Webmaster setup
LOCAL SEARCH OPTIMIZATION
Google My Business Setup & Verification
Customer Reviews/Ratings
2
Local Directory Submissions/Citations
7
CONTENT MARKETING (PER MONTH)
Blog Writing
2
Article Writing
3
Press Release Writing
2
Document Writing
2
Video Creation
1
Image Creation
2
Profile Creation
3
PDF Creation
1
PPT Creation
2
Classified Writing
3
OFF PAGE OPTIMIZATION
Local Search Engine Submission
7
Article Submission
3
Blog Social Bookmarking
7
Press Release Submission
10
Social Bookmarking
10
Video Submission
5
PPT Submission
10
PDF Promotion
5
Blog Feed Submission
7
Classified Submissions
10
Doc Submission
10
Image Submissions
10
Profile Submissions
10
MONTHLY REPORTING
Search Engine Rank Report
Work Activity Report
Google Analytics Analysis Report
Monthly Action Plan