Instagram has over 1 billion monthly active users, relatively less competition, and a more engaged audience than other social media platforms like Facebook and Twitter. With so many active users on the platform and roughly 90% of them following their favorite business, using Instagram for travel business is a no-brainer. With a wide range of advertising and targeting audiences, the social media platform offers a dramatic reach for travel brands. It has been estimated that the potential reach of Instagram marketing has grown substantially and the travel business is taking great advantage of it. According to a survey, more than 36% of tourists use Instagram when researching about the travel destination and planning their trip. For that reason, it is important for the travel agents to have a remarkable presence over Instagram and they should know about the tips to use Instagram for travel business. Instagram introduces an opportunity to the travel business to market and promotes their travel services to a more targeted and interested customer without spending a remarkable amount of money with paid advertising. If used effectively, Instagram can help the travel business to create a strong and loyal customer base.

How to Use Instagram for Travel Business Growth

Although Instagram has a wide range of online users, various travel businesses are still hopping on the bandwagon by the masses. And why not? The platform is proved to introduce revolutionary change in the travel industry. If you want to enhance the social media presence of the travel business, there is perhaps no better time than now to build a significant Instagram presence. Whether the marketing strategies need to be updated or you are a newbie with your travel business to social media, Instagram can make your business stand out in the crowd. No matter if you offer amazing booking services, corporate trips, or leisure travel, there is an audience on Instagram waiting for you.

Make Your Goals Specific                                                                                          

Before making the way to Instagram, it is important for the travel agents to know about their goals and chart out a marketing plan for the same. It is essential for the travel agents to understand the tips to prepare marketing plan for the travel business. While using any marketing channel, it’s important to have goals to achieve. The common travel business goals one can consider include enhancing brand awareness, building a loyal customer base, daunting company values, and showcasing the travel business services. Analyze your goals and strategize how you can achieve them with the help of Instagram.

Optimize Your Profile

The best travel website developers suggest that travel agents think of their profile section as the homepage. The profile section of Instagram includes a bio of 150 characters, one link, and a few action buttons to win the potential customers which makes a good impression on the travel business. Make sure that the profile is switched to an Instagram business profile so that the target audience can easily identify the company. Additionally, the business account offers a lot of exciting features that allow the travel agents to expand their business profile, track the content and posts performance, and insights of the business. It is important to have creative bio which clearly introduces the company’s goals and services and includes your company’s website as well. The travel agents can also include the additional action buttons such as book now, contact us, etc. Also, avoid sharing the visually similar posts back to back so that the grid looks appealing to the potential customer. When it comes to the profile picture of the Instagram account of the travel business, one can use their company’s logo so that the target audience can recognize the travel brand easily and quickly.

Have Aesthetic Visuals

Instagram is all about visual creativity and unique innovative ideas. It is not important that the type of visuals one travel business found relevant is appropriate for other travel businesses as well. It is important to understand how to use visuals to represent travel business. The travel business should think about the aesthetic they want to present on the business page, then prepare the visuals accordingly and stay consistent. Pay more attention to the color palette as greatly inspire the target audience to stop scrolling their newsfeed to see your travel brand. Most of the successful travel businesses on Instagram use a distinguished color palette for their graphics and visuals which further helps them to create a distinct style for their travel brand. Also, focus on the relevant font in your Instagram posts which relates to the fonts used on the website and marketing campaigns.

Leverage Relevant Hashtags to Reach Target Audience

Nowadays, hashtags have become a uniform and relevant way to categorize content on various social media platforms. If you want to know how to enhance online presence of travel business, hashtags are the best way to do so. Hashtags allow Instagram users to find accounts as per their interests and discover relevant accounts to follow. As per research, social media posts with over 11 hashtags tend to get more engagement as compared to the other posts. It is important for the travel agents to know about the relevant hashtags and how to use them to boost engagement with their travel brand.

By now, the travel agents have understood the power of Instagram in business growth and know about some of the important tips to use Instagram for travel business. When the presence of the travel brand is planned and managed properly, Instagram promises a wide set of advantages to the travel business.