Factors Affecting Travel Portal Development

The design and layout of the portal should be simple, familiar, intuitive, clean, and easily accessible. Travel agency logos, navigation, and search boxes should be well organized on the portal so that these elements stimulate user identification and interaction. 

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Factors Affecting Travel Portal Development

In today's digital era, every business owner needs a website to create awareness for their digital brand and get more customers and clients. When it comes to buying and selling, first impressions are always important. It is important to immediately establish trust and confidence with potential customers so that they do not find another travel agency to organize their trip. Travel portal development is now at the center of providing a satisfactory online experience to audiences and end users with good usability. It has come a long way and a portal can no longer act like a separate section of a newspaper. If the travel portal looks good and does not perform well, it will not have a chance to attract many customers to the business. The process of portal development is not only about creating an attractive design but there are several factors affecting travel portal development including SEO and Google rankings. The essentials of portal design for the travel industry help travel operators increase their website visibility and customer growth.

Factors Impacting Travel Portal Development

Knowing the best things for an effective travel portal development is an effective way to determine how you want your website to appear to the user and include your business goals, marketing objectives, and branding. Here are some of the important factors which impact the development of travel portals and help to capture organic leads without any worries.

User-friendly design

When developing a travel portal for a travel company, the target audience and customers should be the first thing in your mind. The portal should be easy to navigate because simple navigation encourages users to engage and interact effectively. The overall ranking in search engines is also influenced by the strength and popularity of the portal. If users return without engaging with anything on the portal, Google will know that there is something the user does not like about your travel portal. To avoid organic website failure, some user-friendly features such as a homepage with simple and clear navigation, search options, form submission, and good design should be considered.

Mobile Friendly

In today's mobile-oriented world, it is important to have a travel portal that is friendly to more than traditional computers and laptops. A responsive portal keeps your audience engaged for longer and provides more opportunities for your business to grow. According to research, 57% of Internet users say they would not recommend a travel agency with a well-designed mobile website. For that reason, it is important for the portal to provide you with a user-friendly and responsive experience that will help you grow your travel business and create creative content.

General Design and Appearance

There is a saying that the first impression is the last and that saying holds true when it comes to the travel portals. Any travel agency needs to make its website visually appealing to the audience to retain clients and customers. It is important to impress the audience once the web page loads. According to the research, viewers take about 50 seconds to form an opinion on any website and decide whether they want to use the service there or not, which will - determine whether the customer retains the right. So, if you want to get your travel brand in front of a larger audience, you need to make sure that the travel portal is visually appealing. The design and layout of the portal should be simple, familiar, intuitive, clean, and easily accessible. Travel agency logos, navigation, and search boxes should be well organized on the portal so that these elements stimulate user identification and interaction.

Color Scheme

It is important to have an interactive color scheme on the portal as it represents the concept of the portal and the uniqueness of the business. Trust us, the basics like the color palette and layout design and the best travel portal development company will help you to achieve great success and make your travel business earn higher business income. Travelers should pay attention to the color scheme of the website because this will help the travel agents to understand the application of the public.

Designed for SEO

Search Engine Optimization or SEO is another very important part of effective travel portal design for the travel industry. If travel agents are looking for successful online business, this is the most important part of doing it. Yet, travel agencies often ignore this important factor until their portals are designed. It is important to optimize every web page properly to be competitive in ranking on Google’s first page. An SEO-friendly website is designed and built to allow the search engines to crawl easily across the website, exploring and reading web pages, learning more about how Google should rank the website.


When the user visits the website, the first impression of the brand is how long the website takes to load. Internet users have now grown quite accustomed to receiving information in a timely manner. If the pages of the website take more than 5-10 seconds to load, there will be up to 40% of bounce rate which is quite the potential clients won’t even look at the website because of the speed. This is the reason why the speed of the website should be at the forefront of the travel portal development. It is a wise idea to keep the website pages lean and functional to make it a speed-friendly website for the users. To implement this, avoid the fancy flash items, music, and large videos in the layout.


Building an effective website depends on the factors affecting the travel portal development which further ensures its overall usability and user-friendliness. Combining the mentioned elements in the website planning and designing will surely promise you the best opportunity for online success.

Published On : 01-Apr-2023

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