In the cutthroat world of travel agencies and tour operators, keeping customers is both an art and a science. Keeping a happy customer is much cheaper than getting a new one, and loyal customers often tell others about your brand. A travel CRM is a great way to keep people coming back to you for a long time. This article talks about how a modern travel CRM can help keep customers and gives agencies and operators tips on how to build trusting, repeat relationships with customers.